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Why Breakfast is the Fastest Growing Restaurant Segment

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December 15, 2016

Since we were little, we’ve been told that breakfast is the most important meal of the day, and that if we start our day with a hearty breakfast the rest of the day will be just a little bit easier. Breakfast in the restaurant industry, for many many years, was just the standard bacon, toast and eggs, but in the past decade there has been a push for a more inventive breakfast.

People want breakfast, and they want breakfast whenever it suits them.

In 2014 “brinner,” or “breakfast for dinner,” took off among millennials, right along side the rampant bacon trend that swept the nation. It started an era where cereal is just no longer enough to satisfy breakfast needs. Even consider McDonald’s move to serve breakfast all day and the subsequent boost in their profits. In fact, 7 out of 10 adults say they wish their favorite restaurant served breakfast all day.

Not only is breakfast delicious, it can also be highly cost effective for restaurants. When people order breakfast, they tend to order multiple beverages, such as juice, coffee, or tea, and refills frequently. Typical breakfast fare (onions, bread, eggs, etc) can also cross over to other meals of the day, making bulk ordering easier and more cost effective. The same is true for the reverse- avocados are good at any meal, as well as bacon, cheese, and potatoes.

Breakfast has been the biggest growing source of traffic for restaurants over the past three years.

The first meal of the day tends to be the most habitual, as people develop morning routines, so once you have a breakfast crowd, they are there to stay. Since 2011 leading fast-casual brands have expanded their breakfast offerings by 31%. However, 69% of all fast-casual restaurants still do not offer breakfast options.

Sunny Street Café is capturing that untapped market. They are on the leading edge of the growing, proven restaurant segment- breakfast, brunch, and lunch. With 8-10 minute tickets times the guests can be in and out and back at the office or their weekend activity. And for those who want to linger the atmosphere is comfortable and inviting. It’s the perfect combination for a successful fast-casual concept. So why breakfast? The people demand it, and Sunny Street Café is ready to serve.

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Topics: Running a Successful Restaurant, Insider

Written by Anna Hetzel